Read the full interview: http://bit.ly/MARANGONI-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @istitutomarangoni 3/3 ________________________________________ Key Statistics Engagement Rate: 1,77% Posts on Hashtag: 10,3K Average Number of Likes: 105 Average Posts per Week: 2 ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is managing your account with pictures more efficient than videos? A: Actually we believe the contrary, we are fully convinced of the engaging power of video contents. We’re planning to test this feature, reaching an high quality content according to our standards. ________________________________________Q: How do you measure your brand influence on Instagram? A: We believe it’s really important to pay attention to people tagging us on their posts, especially during events and seminars. Mainly are our students and bloggers to do so, and this is a good indicator of their engagement level and sentiment. Surely, we look at messages they share when tagging us or commenting our posts. Moreover, we analyse the number of followers and ‘hearts’. Anyway, we’re waiting for official Instagram insight analytics to obtain relevant data for the future strategies ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @thesartorialist @brahmino We also started to collaborate with @igersitalia, the first community of Instagramers in Italy @kennethnguyen @missunderground

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/30 07:06:56