Read the full interview: http://bit.ly/RONALD-ITW ________________________________________ #IconosquareInterview #smm #RonaldMcdonald #socialmedia #lol #marketing @ronaldmcdonald 3/3 ________________________________________ Key Statistics Engagement Rate: 5,02% Posts on Hashtag: 87,7K Average Number of Likes: 588 Average Posts per Week: 2 ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? How do you track them? A: For us, engagement rates are more important than impressions. This is not about mass reach, but more about quality of engagement: people commenting and talking to Ronald, sharing and posting their own photos and videos of Ronald, things of that nature. By enabling Ronald’s fans to be able to follow him and interact with him, we’re trying to encourage more of a two-way dialogue. ________________________________________Q: What motivated your choice to join Iconosquare? A: We believe Iconosquare is one of the best tools to monitor Ronald’s activity on Instagram. Iconosquare provided us with the opportunity to monitor Ronald’s account and receive analytics that can help us make the best, informed decisions. ________________________________________Q: Anything else you would like to add or share with the community? A: Be sure to follow @ronaldmcdonald on Instagram to see his adventures around the world, sharing smiles and showing how fun makes great things happen. ________________________________________Q: What is the philosophy of your account? A: Ronald has only one motto: Fun makes great things happen!

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/13 02:44:32