Read the full interview: http://bit.ly/RONALD-ITW ________________________________________ #IconosquareInterview #smm #RonaldMcdonald #socialmedia #lol #marketing @ronaldmcdonald 1/3 ________________________________________ Key Statistics Engagement Rate: 5,02% Posts on Hashtag: 87,7K Average Number of Likes: 588 Average Posts per Week: 2 ________________________________________Question: @ronaldmcdonald posted its first Instagram picture on the 3rd of October 2014. Why did you choose to join Instagram? Answer: Instagram provides Ronald McDonald with the opportunity to visually showcase his mission – fun makes great things happen – as he travels around the world. The fun and upbeat tone of Instagram aligns well with Ronald’s personality and his mission. Social media overall gives him a modern place to communicate and showcase his life, travels, meetings, hobbies, and interactions with fans – always with a touch a fun. ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: Ronald’s new mission is about inspiring others to do good, find good and share good, and his Instagram posts are meant to be inspirational and encourage others around the world. Ronald also loves to see the photos and videos his fans & friends post. It’s also important in measuring the impact on his image, so we follow the#RonaldMcDonald stream, @RonaldMcDonald mentions, and the pictures people tag him in. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is the first social network Ronald has under his own name, and is a channel that allows for positive creativity and expression. Ronald is able to communicate with his fans directly and share images and videos of his adventures around the world in a fun, positive and engaging way.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/12 21:58:40