#IconosquareInterview #smm #socialmedia #marketing @stadefrance 2/3 ________________________________________ Key Statistics Engagement Rate: 3,15% Posts on Hashtag: 111,5K Average Number of Likes: 278 Average Posts per Week: 8 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Our presence on social media networks is first of all to be available to the communities we welcome: Give them pieces of information (planning of events), help them prepare their venue, walk them through their choices. We are also present to assure the best customer relationship possible, as we are one of the major official ticketing services also.Of course, in this logic we also highlight the communities, because without them we wouldn’t be here. Very often (3 to 4 times per week) we repost pictures of fans tagged with #stadedefrance. It is pleasant to see your picture get 200 or 300 likes, it is nice to acknowledge the work of the community and the brand. ________________________________________Q: According to you, which are the most inspiring brands/accounts on Instagram? A: There aren’t any notable stadiums on Instagram in Europe. There are some American stadiums with their baseball teams or American football, but we aren’t talking to the same public or have the same challenges. We are pionners in this domain. I am a fan of the Instagram account of the English rugby team @englandrugby. They understand Instagram. The images are beautiful, sometimes funny, always nicely branded with the hashtags and nice catch phrases. ________________________________________Read the full interview: http://bit.ly/SDF-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/27 05:43:44