#IconosquareInterview #smm #socialmedia #marketing @smuggler 3/3 ________________________________________ Key Statistics Engagement Rate: 5,29% Posts on Hashtag: 9,6K Average Number of Likes: 42 Average Posts per Week: 1 ________________________________________Q: How often are you using Direct Message to contact your fans? Has it helped you? A: Honestly we only dit it once! When we organised our « Dandy » contest! It worked very well, our followers fully played the game and we got hundred of amazing photos! It helps us, because we could watch our fans engagement and it kept us confident with what we are doing. Everything we do on Instagram is turned to our community, whose support Smuggler in the « Made in France » fight. Pictures are often talking better than words! ________________________________________Q: How do you measure your brand influence on Instagram? A: We measure it by tracking the total number of followers/likes/comments. We also pay attention to the amount of #smuggler hashtagged photos. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: As much as we can, all along the year, we posted photos of Smuggler’s new collection and events where our brand is engaged. We did a contest involving Instagram, where the winner got a « on measure suit » for prize. We love seeing followers going out and shooting themselves in their best dandy cloths. ________________________________________Read the full interview on our blog: http://bit.ly/smuggler-ITW#fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/19 08:32:16