Iconosquareのインスタグラム(iconosquare) - 2月13日 09時23分

#IconosquareInterview #smm #socialmedia #marketing @modecachecache 3/3

________________________________________ Key Statistics
Engagement Rate: 4,66%
Posts on Hashtag: 27K
Average Number of Likes: 589
Average Posts per Week: 3

________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers?

A: Cache Cache targets women between 15 and 25 years old. This main target is strongly connected, especially on Instagram and is perfectly implicated. For these young women, Instagram is a fast way to connect and interact with our brand.
Unlike other social networks, on Instagram there is no algorithm. Each follower that is connected at the right moment will see our publications and can directly interact with our brand. Thus discussions are created naturally with our followers. Some even tag us in their pictures, taking pictures in fitting rooms, creating looks or compositions with Cache Cache products. Our fans create content for us, which we usually like on our side. This generates proximity and attachment with the brand and reinforces the relation that we have with them.

________________________________________Q: When posting media, what is your Like/Comment threshold that makes it acceptable?

A: At the moment we have 12,700 followers, we estimate that a post is successful when it reaches 550 interactions, likes and comments accumulated. From 700 interactions, the post is a true success for Cache Cache.

________________________________________Q : According to you, which are the most inspiring brands/accounts on Instagram?

A: There are a lot of brands that inspire me on Instagram. The first brand that comes to my mind is @マイケルコース! Their way of presenting products makes me dream and makes me want to buy everything from them! I also admire @Starbucks and their ability to always add a touch of originality in their publications.
________________________________________ The interview http://bit.ly/cachecache-ITW

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