#IconosquareInterview #smm #socialmedia #marketing @smuggler 1/3 ________________________________________ Key Statistics ER (Engagement Rate): 5,29% Posts on Hashtag: 9,6K Average Number of Likes: 42 Average Posts per Week: 1 ________________________________________Question: @smuggler posted its first Instagram picture on the 20th of October 2011. Why did you choose to join Instagram? Answer: Smuggler quickly understood the social media impact. Instagram seemed the good support to expand our community and share Smuggler’s news with its consumers and all the others. Instagram fits perfectly with our strategy to reach a younger generation. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Very relevant! Instagram allowed us to show our intrinsically trends which separate us from others brands competitors. Instagram allowed us to tell our story with images and propose a top social media network at zero cost. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram allows us to engage with our customers in a very close level. By sharing pictures on this platform, we wish to inspire people and try to connect better with them. ________________________________________Read the full interview on our blog: http://bit.ly/smuggler-ITW #fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/19 02:12:32