Iconosquareのインスタグラム(iconosquare) - 2月26日 02時31分
#IconosquareInterview #smm #socialmedia #marketing @plated 1/3
________________________________________ Key Statistics
Engagement Rate: 1,05%
POH (Posts on Hashtag) 26,3K
Average Number of Likes: 568
Average Posts per Week: 13
________________________________________Question: @plated posted its first Instagram picture on the 19th of November 2012. Why did you choose to join Instagram?
Answer: It was a no-brainer for us to join Instagram. Each week our customers browse a menu of beautiful food images and choose different meals that they’d like delivered. Being an extremely visual company we wanted a way to share photos of our recipes in a more social manner, and Instagram allowed that.
________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers?
A: Instagram is the main way we connect with our Plated community. We have over 26k #platedpics on Instagram alone and we take the time to respond to each and every one of them! We actually had a customer post a photo that their dog had unfortunately gotten into their box. We then looked up their account, and sent an email with a little discount for their “ruff first delivery”. ________________________________________Q: How often are you using Direct Message to contact your fans?
A: We will sometimes use it to chat with an influencer or notify someone they won a contest. We don’t use it too often though!
________________________________________Read the full interview on our blog: http://bit.ly/plated-ITW #food
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