Gekkeikan Sake Officialのインスタグラム(gekkeikansake) - 12月22日 17時00分

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380 Years of Gekkeikan
A History of Rapid Expansion
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By Appointment to the Imperial Court:
Old Photos of the Enthronement Ceremonies for the Emperors Showa (photo date: 1928)
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Gekkeikan sake was provided for the enthronement ceremonies of both the Emperor Taisho and his son the Emperor Showa: in 1933, the Record of the Enthronement Rites compiled by the Records Office in the Cabinet Secretary's Office noted that “Gekkeikan sake was used for the main banquet on the first day and for the feast on the third day.” Later, under the imperial appointment system, Gekkeikan would be treated as “goyoshu,” or sake for imperial use. The appointment system, however, was abolished in 1954.
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The photo was taken in November 1928, when the sake for the Emperor Showa's enthronement was leaving from in front of the then main shop. A shimenawa, or sacred straw festoon, was hung around the bed of the Ford truck, and a wooden tablet saying “Sake for the Enthronement” was erected. The man in the middle is Tsunekichi Okura , and the man at the right is Haruichi Okura (1899-1992), the 12th head, who had been appointed as managing director the previous year.
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