#IconosquareInterview #smm #socialmedia #marketing @honest 1/3 ________________________________________ Key Statistics Engagement Rate: 1,93% Posts on Hashtag: 19,4K ANL (Average Number of Likes) 4,2K Average Posts per Week: 6 ________________________________________Question: @honest posted its first Instagram picture on the 28th of March 2012. Why did you choose to join Instagram? Answer: Honest is inherently a social brand. We’ve organically built a highly engaged community of members across our social networks, and Instagram has been part of our strategy from the beginning. We are committed to being present, listening, and responding to our audience everywhere they are. Instagram helps us learn what’s working, what’s important to our members, and how we can do better. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Honest is a lifestyle brand that communicates with millennial families, many of whom are using Instagram on-the-go every day. Instagram allows us to showcase the many ways in which our products are used and appreciated in people’s lives. When a beautiful product shot is captured with style as a moment in the Honest Instagram feed, it gets attention and allows us to reach more followers. ________________________________________ Q: How often are you using Direct Message to contact your fans? A: We don’t currently utilize direct messaging, but that may change as we grow. Our social strategy is always evolving ________________________________________Read the full interview: http://bit.ly/THC-ITW picture repost from @mommasgonecity & @honest

iconosquareさん(@iconosquare)が投稿した動画 - 2015/03/06 02:46:40