#IconosquareInterview #smm #socialmedia @pantone 2/3 ________________________________________ Key Statistics Engagement Rate: 1,75% Posts on Hashtag: 163K Average Number of Likes: 2,6K Average Posts per Week: 10 ________________________________________ Question: @pantone posted its first Instagram picture on the 8th of October 2012. What were your motivations back then? Why did you choose to join Instagram? Answer: In 2012 social media was transitioning away from the desktop and going mobile. We wanted to be at the forefront of this shift. With rapid growth of Instagram it was only natural for us to be on the platform. ________________________________________Q: On your last 100 media posted, you have 4 videos. Why so? Is it more complicated to tell a story through a video rather than a picture? A: Creating Instagram videos is relatively easy, we have a have a lot of behind the scenes activity here at Pantone HQ that lends itself to be shared as a video. We’ve found over time that are fans prefer image posts more so than videos. We usually see a 3 to 1 difference in the number likes received for an image vs a video. As a result we tailor our content calendar towards more photo based posts. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: • Oscar PR Girl brought us behind the scenes to witness the creative process of the incomparable fashion designer Oscar de la Renta. @OscarPRGirl • National Geographic for their awe inspiring photojournalism images @NatGeo • The Ellen Show has managed to create a genuine bond with her fans while at the same time retaining the humour from her show. @theellenshow ________________________________________ Read the full interview on our blog: http://bit.ly/pantone-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/11/13 04:16:16