#IconosquareBrandsInterview #smm #socialmedia @originalzippo 2/2 ________________________________________ Key Statistics Engagement Rate: 4,58% Posts on Hashtag: 268K Average Number of Likes: 1,4K Average Posts per Week: 8 ________________________________________ Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: The inability to share using the native Instagram app led to an opportunity for both Zippo and fans. When we discover a particularly unique image, we request permission to use it and publish in on various other channels. They get bragging rights and links to their profile, and we get to integrate a uniquely rare part of global culture into Zippo’s already rich history. Though no data is available to prove this, we believe that featuring our fans like this is our most successful method for new fan growth. ________________________________________Q: How do you measure your brand influence on Instagram? A: We’re currently keeping a close eye on our followers and likes per image using Iconosquare’s free statistics section. As more data becomes available, we’ll surely find ways to improve the content we deliver. That being said, we try not to get too hung up over-analyzing date on any of our channels. We feel our time is better spent helping, conversing, and getting to know the community. We find value in making personal connections, nurturing relationships, and acknowledging the community. Though obviously anecdotal, we measure social success by the community telling us they appreciate what we’re doing. ________________________________________Q: You have joined Iconosquare on the 1st of April 2013. What are the features you like most ? A: The most helpful portion of Iconosquare for us is the “Best Time to Post” section of the statistics. Since our community is so widespread, this tool allows us to adjust posting habits based on the behavior of those who are interacting with our posts. ________________________________________ Read the full interview on our blog: http://bit.ly/zippo-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/24 04:12:00