#IconosquareBrandsInterview #smm #socialmedia @hubertslemonade 2/2 ________________________________________ Key Statistics Engagement Rate: 6,59% Posts on Hashtag: 36K Average Number of Likes: 1,4K Average Posts per Week: 2 ________________________________________ Q: How relevant is Instagram for a beverage company like @hubertslemonade? A: Extremely relevant—we think of Hubert’s as a truly “Instagrammable” brand. It’s amazing how many pictures we see with comments along the lines of “If you drink a Hubert’s Lemonade and don’t post a picture on Instagram, did it even happen?” ________________________________________Q: How often do you integrate Direct Message in your Instagram strategy? A: Daily. Hubert is all about the surprise and delight factor—what better way to make someone feel special than to connect one-on-one? That being said, we are usually more responsive with DMs and rarely initiate a direct message conversation. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: All of the growth on Hubert’s account has been organic. We ran a photo contest over the summer where we asked fans to share their travels with Hubert using #HubertsRoadTrip and reposted featured images weekly. We also occasionally hold flash contests, for example our ILYSM (I love you so much) post where we asked fans to tag a friend that they would like to share a lemonade with. Winners were randomly selected and each set of friends received a prize. ________________________________________ Read the full interview on our blog: http://bit.ly/hubertslemonade-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/23 05:26:40