#IconosquareBrandsInterview #smm #socialmedia @originalzippo 1/2 ________________________________________ Key Statistics Engagement Rate: 4,58% Posts on Hashtag: 268K Average Number of Likes: 1,4K APW (Average Posts per Week): 8 ________________________________________ Q: How relevant is Instagram for a lighter manufacturer like you? What benefits has Instagram brought you? A: Being a global brand on social media comes with many challenges, the most difficult being the barrier of language. Instagram has allowed us to communicate with our fans without perfectly punctuated, polished, and practical messages. Instead of agonizing over every phrase, we can focus on our products and services through attention-grabbing images. The biggest benefit of Instagram has been the unique connections we continue to make every day. Since it’s so searchable, we can easily see what Zippo fans are interested in and engage with them on a one on one level. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has allowed us to be relevant without a big brand budgets and algorithms preventing our fans from seeing our content. We’ve been able to share a more natural story of Zippo through unpolished and ordinary snapshots. ________________________________________Q: @originalzippo posted its first Instagram picture on the 15th of October 2012. What were your motivations back then ? Why did you choose to join Instagram ? A: We initially joined Instagram because it was the next logical place to be at the time. We became active when we saw it that would allow us to experiment and grow with a community on a much more personal level. It’s one of those rare spaces that language and culture melt together and communication can be almost purely visual. ________________________________________ Read the full interview on our blog: http://bit.ly/zippo-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/23 23:32:32