#IconosquareInterview #smm #socialmedia @pantone 1/3 ________________________________________ Key Statistics Engagement Rate: 1,75% Posts on Hashtag: 163K Average Number of Likes: 2,6K Average Posts per Week: 10 ________________________________________ Q: How relevant is Instagram for brand like @pantone? What benefits has Instagram brought you? A: Being a visually focused brand, Instagram was a perfect fit for our social media marketing goals. Pantone’s core audience is comprised of designers and color enthusiasts. Instagram allows us to inspire and share Pantone’s color expertise with our fans on a daily basis. Instagram has also opened up the lines of communication between us, the brand, and our fans. Instagram gives us an easy and natural platform to recognize and promote our talented designer fans by sharing their tagged content. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: People today have a plethora of content options available to them and at times that can become overwhelming. Instagram strips away all the unnecessary clutter of other social networks. What’s left is a clean scrolling feed, all or fans have to do is double tap to like a photo. As a brand we want to be where our fans are naturally congregating to share beautiful imagery. Today Instagram is that place. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: In terms of a successful post, we consider 2,000 Likes and 40+ comments to be a great indicator that a post truly connected with our fans. ________________________________________ Read the full interview on our blog: http://bit.ly/pantone-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/11/13 01:08:32