ニューヨーク・タイムズのインスタグラム(nytimes) - 7月28日 01時10分

Baba Ramdev is one of the most famous men in India. He’s built a business empire out of mass yoga camps and ayurvedic products. He’s been compared to Billy Graham, the Southern Baptist firebrand who advised several American presidents and energized the Christian right. The parallel makes some sense: @swaamiramdev has been a prominent voice on the Hindu right, and his tacit endorsement during the landmark 2014 campaign helped bring Prime Minister @narendramodi to power. Even beyond his political patrons, @swaamiramdev is the perfect messenger for a rising middle class that is hungry for religious assertion and fed up with the socialist, rationalist legacy of Jawaharlal Nehru, India’s first post-independence leader. In his own way, @swaamiramdev is India’s answer to @ドナルド・トランプ. He heads a multibillion-dollar empire. He’s a bombastic TV personality whose relationship with truth is elastic. His name and face are everywhere, from packaged noodles to herbal constipation remedies. And when challenged @swaamiramdev tends to respond by pointing a finger at “corrupt” figures in the secular elite. He may be a wholly new breed: a populist tycoon, protected from critics (and even, to some extent, from the law) by a vast following and a claim to holy purpose. @bharatsikkastudio took this portrait of #BabaRamdev while on assignment for @nytmag. Visit the link in our profile to read about the billionaire yogi behind Modi’s rise.

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