ニューヨーク・タイムズのインスタグラム(nytimes) - 7月25日 11時47分


Melania cake. Melania wine. Melania tea. Melania slippers. Melania salami. There are few products that the entrepreneurs of Sevnica, a small Slovenian town where @flotus spent her formative years, have not sought to brand in her honor. Copyright restrictions mean that most of the items just hint at her identity: The wine is called “First Lady,” while the slippers are called “White House.” Still, #MelaniaTrump has been good for Sevnica. The annual tourist traffic has risen by 15% since @ドナルド・トランプ became a front-runner for the presidency. “After Melania, things really changed,” said Srecko Ocvirk, the mayor. But for some, the novelty is wearing thin. “Sevnica has much more to show than just this story,” said Lidija Ogorevc, a guide. The head of the local tourist board, Mojca Pernovsek, would agree to an interview only if the subject was left untouched. There is so much else to talk about, Mojca said. The valley the village sits in. The hiking. The wood-chopping. The men-only salami festival. The wine festival (for all genders). The fishing and beer festivals. And, of course, the castle. @lauraboushnak took this photo of Sevnica — no Melania branding in sight. Visit the link in our profile to see the slippers and more.


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