When Diane Hendricks sees something she doesn’t like in Beloit, Wisconsin, she buys it. A bankrupt country club. A half-empty mall. The rusting foundry down by the river. Beloit used to make papermaking machines and diesel engines. But Diane thinks the town of 37,000 can be a place where start-ups create the next billion dollar idea, so she’s remaking the town to fit her vision. (It helps that she’s the second richest woman in the U.S.) “It looks like we’re beautifying the city but we’re really beautifying the economy,” she said in her office at Ironworks, the old foundry complex that she converted into a commercial space. The 70-year-old got her start fixing up houses as a single mother, and made her billions selling roofing felt, copper gutters and cement with her late husband. Her latest project faces challenges big and small, including skepticism. After all, Beloit's model for economic revival isn’t easily replicated. Diane spent around $40 million to buy and fix up the foundry alone. Today, about 1,000 people work out of Ironworks. Among them: Austin Aryain and Patrick Kroll, who @_lyndonfrench_ photographed here at Comply365’s officers. The company, which started in a basement, makes software used by airline pilots to complete their flight paperwork. Today, it counts Southwest Airlines among its biggest clients. But do potential clients know where Beloit is? Diane is working on that, too.

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ニューヨーク・タイムズのインスタグラム(nytimes) - 8月7日 11時06分


When Diane Hendricks sees something she doesn’t like in Beloit, Wisconsin, she buys it. A bankrupt country club. A half-empty mall. The rusting foundry down by the river. Beloit used to make papermaking machines and diesel engines. But Diane thinks the town of 37,000 can be a place where start-ups create the next billion dollar idea, so she’s remaking the town to fit her vision. (It helps that she’s the second richest woman in the U.S.) “It looks like we’re beautifying the city but we’re really beautifying the economy,” she said in her office at Ironworks, the old foundry complex that she converted into a commercial space. The 70-year-old got her start fixing up houses as a single mother, and made her billions selling roofing felt, copper gutters and cement with her late husband. Her latest project faces challenges big and small, including skepticism. After all, Beloit's model for economic revival isn’t easily replicated. Diane spent around $40 million to buy and fix up the foundry alone. Today, about 1,000 people work out of Ironworks. Among them: Austin Aryain and Patrick Kroll, who @_lyndonfrench_ photographed here at Comply365’s officers. The company, which started in a basement, makes software used by airline pilots to complete their flight paperwork. Today, it counts Southwest Airlines among its biggest clients. But do potential clients know where Beloit is? Diane is working on that, too.


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