Read the full interview: http://bit.ly/HOLIDAY-INN-ITW ________________________________________ #IconosquareInterview #smm #fun #socialmedia #tourism #holidayinn #fun #marketing @holidayinn 1/3 ________________________________________ Key Statistics Engagement Rate: 1,72 Posts on Hashtag: 186K Average Number of Likes: 170 Average Posts per Week: 4 ________________________________________Question: @holidayinn posted its first Instagram picture on the 16th of October 2012. Why did you choose to join Instagram? Answer: The first image we shared was of a guest making a heart with her hands around our Holiday Inn hotel sign to show love for the role our hotels play in her travels. We’ve been connecting with our guests at all stages of their travel journeys and in every place they communicate since 1952. We chose to join Instagram to engage with existing and future guests in an engaging, visually compelling and personal way. We want to connect with travellers by showcasing interesting and images captured at our locations throughout the world. We also want to see how guests capture content during their stays with us and see how we can participate in the conversation already happening about our hotels. ________________________________________Q: How relevant is Instagram for a Hotel brand like yours? A: Our guests are social by nature and place a strong value on human connection. They want to stay connected with friends and family while they’re away, whether it’s for work or vacation. Instagram helps them share moments from their travels with the people who mean the most to them and keep track of what their family and friends are experiencing. ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: We are exploring sharing more UGC on our Instagram account and starting to proactively solicit content taken in and around our hotels from users as a way to make our account’s content more robust and authentic. We know guests want to see images and video from us and through the eyes of our guests, so we need a mix of both types of content.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/07/30 23:47:28