ニューヨーク・タイムズのインスタグラム(nytimes) - 3月13日 05時41分
Welcome to the world of kidfluencers, where brands are giving lucrative endorsement deals to toddlers and tweens with large followings on social media. Samia is 4 and has 142,000 followers on @Instagram and 203,000 subscribers on @YouTube. Her feeds are mostly populated with posts of her posing and playing, but they also feature paid promotions. Brands have flocked to influencers for years, hoping their popularity will prompt their fans to buy the products they vouch for. But as TV ratings continue to fall and children spend more time online, advertisers are spending more money to reach them there. As a result, children too young to make their own accounts on the platforms are being turned into tastemakers. @audramelton shot this photo of @samiaslife shooting a video. Visit the link in our profile to read more.
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