ニューヨーク・タイムズのインスタグラム(nytimes) - 2月9日 12時04分


@jimmybuffett is not really @jimmybuffett anymore. Jimmy Buffett — the nibbling on sponge cake, watching the sun bake, getting drunk and screwing, it’s 5 o’clock somewhere Jimmy Buffett — has been replaced with a well-preserved businessman. He’s leveraging the Jimmy Buffett of yore in order to keep the Jimmy Buffett of now in the manner to which the old Jimmy Buffett never dreamed he could become accustomed. And therein lies the Margaritaville® Mesquite BBQ Rub: The more successful you become at selling the #JimmyBuffett lifestyle, the less you are seen as believably living the Jimmy Buffett lifestyle. Who is to say when the chasm between the Jimmy Buffetts became so deep? Probably it was around the first time he put the Margaritaville name on a salt shaker-shaped pool raft labeled “Lost Shaker of Salt.” @jimmybuffett has given his fans a path to a simulacrum of the island life. In the course of it, he’s gotten very rich. According to Forbes, in 2016 Mr. Buffett, who has only had one Top 10 song (“Margaritaville” reached No. 8), was worth a reported $550 million. He built this empire on his laid-back beach brand. But he’s all business now. @richterfit took this photo of #JimmyBuffett. Visit the link in our profile to read @taffyakner’s profile.


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