ニューヨーク・タイムズのインスタグラム(nytimes) - 8月9日 04時00分

Grasse, France, a medieval town in southern Provence, is known as the perfume capital of the world. It's especially renowned for the fragrant May rose, which blooms in May, and jasmine. Both are at the heart of more than a few famous fragrances, including Chanel’s star, No. 5. To this day, in and around Grasse, @クリスチャンディオール, @エルメス and @シャネル all grow May roses and jasmine in protected flower fields. Tours of perfumeries in the town show visitors the process of capturing scent-bearing components from blossoms using steam. “We need 3 tons of flowers to get 1 liter of oil,” Jessica, a tour guide for the @fragonardparfumeurofficiel museum and working perfumery said. But perfumers in Grasse, along with those in the rest of the perfume world, have had to change with the times, with a blast of new olfactory chemicals discovered around the turn of the 20th century. Flower production has been scaled back and much of the land has become too expensive for farming. Still, Grasse’s influence and relevance in the fragrance industry remains almost unmatched based on its history, the growers’ quality and the creative gifts of the perfumers who live there. Swipe left to see more photos and video by @andyhaslamphoto. #?

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