ニューヨーク・タイムズのインスタグラム(nytimes) - 12月10日 05時36分

After years of trying to get noticed, the 19-year-old internet supernova @lilyachty found fame online and beyond this year with a series of catchy mixtapes and goofy viral moments. “I’m not a rapper, I’m an artist,” he told @ニューヨーク・タイムズ. “And I’m more than an artist. I’m a brand.” The stats back him up. In addition to releasing popular mixtapes, @lilyachty modeled Kanye West’s Yeezy line at @thegarden, starred in a @sprite commercial with @レブロン・ジェームズ and teamed up with @ノーティカ on a capsule collection for @Urban Outfitters. “Rappers don’t have endorsements because of their images,” he said. “Endorsement money is huge. And I care about my character.” He added: “I don’t rap about drinking or smoking, ever, because I don’t do it. I don’t rap about anything I don’t do.” Instead, @lilyachty preaches an all-purpose positivity fueled by timeless adolescent ambitions: chasing girls, looking cool and hanging out with friends. @cgbp took this portrait of the stylish 19-year-old music artist while on assignment for @nytimesfashion. Visit the link in our profile to read more about the sudden rise of #LilYachty.

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