ニューヨーク・タイムズのインスタグラム(nytimes) - 7月30日 06時39分

Ever dreamt of diving into a swimming pool full of sprinkles? Here’s your chance. Today, New York says hello to a spectacle worthy of the finest Instagram filter: a @museumoficecream. 30,000 tickets for the project, which runs until the end of August in the shadow of the @whitneymuseum, sold out in 5 days. The target audience might be described as millennials who need to prove to the rest of social media that they’re doing something really fun. (Or maybe, this caption writer proposes, they’re just people who really like #?.) With Willy Wonka flair, the #MuseumofIceCream promises to tap into childlike memories of summer days and ice cream cones. It combines those dreams with adult spending power: In the gift shop, premium sprinkles are sold for $11, next to $33 cone-shaped iPhone cases and $110 gold ice cream necklaces. @george_etheredge took this photo at a @museumoficecream press preview. #?

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