Hi everyone! ?? This week, we're showing you an amazing tourism account, @saopaulocity! This account has amassed nearly 100k followers in only 3 years, thanks to users' contributions and dedicated project manager, Miguel Garcia, who we had the pleasure of speaking to for this interview! ?? #smm #socialmedia #iconosquareinterview #instagram #sp #spcity #saopaulo #instagoals #instatips #tourism #brazil #wow Here are some key stats about @saopaulocity: 95.5k followers 2.09% engagement rate 80 media average per month 362k posts on hashtag #saopaulocity Check out the full interview on the blog: http://bit.ly/itw-spcity - link in bio! Q: Do you have any particular strategies for attracting new Instagram followers and keeping them engaged? A: Yes, the big part of the success of our project is to post the followers’ pictures. It helps them to get discovered and help us to spread the project. It is very satisfying to see the joy of people when we post their pictures and it is very good when they share this with their friends. It always keep them engaged. However, this is not an easy job, we are always choosing the best pictures. We also work outside Instagram to get more followers, distributing postcards in strategic places with the best pictures posted on our project, we make photo exhibitions choosing our followers’ pictures in big events and others small strategies. Q: Have you/are you planning to run any contests on Instagram? A: Yes, we have. Since our first 1k followers we have been making contests. I think this is the best way to thank our followers and collaborators who help us everyday. We sometimes give away products of our e-commerce and sometimes we partner with some brands. The followers love it and some contests had almost 10k photos in 10 days. Q: What are the most inspiring brands/accounts on Instagram? A: There are a lot of inspiring accounts on Instagram. I love the accounts that posts showing the details of the cities or good places in the world and the creative accounts that make nice contents. Q: Work aside, which Instagram accounts would you recommend following? A: @earthpix @zachking @mattscutt @thecoolhunter_

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/13 15:53:52