The Australian Ballet @ausballet really knows how to dance up a storm on Instagram! ?? We were able to find out how the company uses #Instagram to share behind the scenes snaps of the dancers and events to boost engagement, and in doing so inspires elegance, strength and beauty to all its followers. The Australian Ballet is a wonderful example of just how versatile Instagram can be when it comes to content. Some key facts about the Australian Ballet: 84.5k followers 5.12% engagement rate 13 media/week posted on average #smm #socialmedia #iconosquareinterview #australia #ausballet #ballet #dance #instagoals Read the whole interview on our blog: http://bit.ly/itw-ausballet (link in bio!) Part 1: Q: @ausballet posted its first Instagram picture on the 19th April 2013. What were your motivations back then? Why did you choose to join Instagram? A: We chose Instagram back in 2013 as we believed it was the perfect medium for ballet. We saw that it was on the up and up, and found it to be the perfect way to bring The Australian Ballet to a new global audience. Q: How relevant is Instagram for The Australian Ballet? What benefits has Instagram brought you? A: Instagram has allowed us to lift the curtain on the company and share with our followers the journey we take to bring a ballet to the stage. As dance is a visual medium, Instagram gives us the opportunity to share the plethora of delicious content we capture in the studio, costume department, behind the scenes, the dressing rooms, all the way to the stage. Q: How many likes/comments do you aim to obtain on any given post? A: Our benchmark is currently 4K on each post, however we constantly strive for higher engagement, experimenting with new and unique ways to engage our captive audience.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/06 00:08:48