The Australian Ballet @ausballet really knows how to dance up a storm on Instagram! ?? We were able to find out how the company uses #Instagram to share behind the scenes snaps of the dancers and events to boost engagement, and in doing so inspires elegance, strength and beauty to all its followers. The Australian Ballet is a wonderful example of just how versatile Instagram can be when it comes to content. Some key facts about the Australian Ballet: 84.5k followers 5.12% engagement rate 13 media/week posted on average #smm #socialmedia #iconosquareinterview #australia #ausballet #ballet #dance #instagoals Read the whole interview on our blog: http://bit.ly/itw-ausballet Part 2: Q: How do videos for Instagram benefit The Australian Ballet? Are they something you will be exploring further in the future? A: The medium of film allows us to add that extra element of storytelling to our content. From the short and punchy trailers we create for each ballet to regramming the dancers clips they pull together in rehearsals – we’re able to develop a patchwork quilt of ballet moments. Traditionally video has seen a lower engagement on our Instagram channel, however not the case since ‘views’ are now featured on the feed rather than ‘likes’. This has changed the way not only the public perceive the appreciation of a video but also how we judge video success. Q: Do you use any particular strategies to attract new Instagram followers and keep them engaged? A: We’re an extremely fortunate company and brand when it comes to the content we are able to develop for our audience – it’s diverse, lush, intriguing, beautiful and most importantly, forever changing. This then naturally feeds into our strategy of constantly tantalizing our audience and taking them beyond the fourth wall of our company. Everyone is always looking for something new on social media – the dancers, artistic team and staff are constantly giving us that. Q: How do you measure your brand’s influence on Instagram? A: We use Iconosquare on a daily basis to track influencers, our unique hashtag #ausballet, campaign hashtags and our channel growth compared to competitors.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/06 01:32:00