The Australian Ballet @ausballet really knows how to dance up a storm on Instagram! ?? We were able to find out how the company uses #Instagram to share behind the scenes snaps of the dancers and events to boost engagement, and in doing so inspires elegance, strength and beauty to all its followers. The Australian Ballet is a wonderful example of just how versatile Instagram can be when it comes to content. Some key facts about the Australian Ballet: 84.5k followers 5.12% engagement rate 13 media/week posted on average #smm #socialmedia #iconosquareinterview #australia #ausballet #ballet #dance #instagoals Read the whole interview on our blog: http://bit.ly/itw-ausballet (click link in bio!) Part 3: Q: Do you use/would you consider using influencers to boost your visibility on Instagram? A: Influencers are definitely a consideration for us as a brand. We are continuously striving to collaborate with fresh minds, artists and positive figures across all kinds of industries – part of that is looking into those who have high followings on social media, and more specifically Instagram. There’s no denying the power of an incredible Instagrammer in today’s world. Q: What are the features you like and use the most on Iconosquare? A: Reporting and hashtag tracking are definitely our favourite features of Iconosquare as it feels like a one-stop-shop for insights on Instagram. We’re also really enjoying some of the fresher features on Iconosquare such as the Influencers index and competitor tracker. Q: What are the most inspiring brands/accounts on Instagram? A: From a global perspective in the ballet world, @ballerinaproject_ is definitely one of the most inspiring – they’ve managed to take ballet to a huge audience by leveraging the aesthetics of everyday landscapes. From a fashion and photography point of view, @markolich @gucci @balmain @voguemagazine and @vogueaustralia Q: Work aside, what are the 3 Instagram accounts you recommend following? A: We can’t go past @natgeo, @vanityfair and @burberry A final word? As a company, we would be nothing without out the incredible array of talent that work for us (from all of the dancers to the costumiers).

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/06 15:43:12