#IconosquareBrandsInterview #smm #socialmedia @urbanoutfitters 2/2 ________________________________________ Key Statistics Engagement Rate: 2,80% Posts on Hashtag: 588K Average Number of Likes: 59K Average Posts per Week (APW): 26 ________________________________________Q: As a visual brand like yours, videos have an important impact on consumers. Among your last 155 media posted, only 5 were videos. Why so? Do you plan on posting more? A: Our audience does not engage as much with video as they do with a photo. We still plan to post more as we feel it can provide more depth to a story or campaign. ________________________________________Q: How often do you integrate Direct Message in your Instagram strategy? A: Currently, we are not utilizing in any marketing capacity ________________________________________Q: You have joined Iconosquare on the 1st of April 2012, you have been using it since. What’s the feature you like most ? A: We use it as an overall management tool for engaging with our followers and influencers as well as for reporting. We use the Viewer and Statistics tab the most – they both host our favorite features to use. ________________________________________Q: What are the most inspiring brands on Instagram? What are the most innovative Instagram campaigns? A: We are inspired most by the Instagram users that are making their 5-9 their 9-5; emerging artists, entrepreneurs, and up-and-coming ones to watch. We are always on the lookout for young, creative, determined individuals who are taking their passions and turning them into lifelong careers. ________________________________________Q: Work aside, what are your 3 accounts you recommend following ? A: @gowithoutwalls, @themagdalenaexperience and @joannahalpin ________________________________________Read the full interview on our blog: http://bit.ly/UO-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/03 01:42:40