We all follow the brands we love on Instagram and want to discover more about them. That's why we're really excited to give them a voice here every wednesday, with our Brand Interviews. ————————————————————————————— Key Statistics: ER: Engagement Rate : 9,38 Posts on Hashtag: 1,3M Average Number of Likes: 303 ————————————————————————————— - For this 1st interview, we've asked @KitKat some crunchy questions. The answers are delightful ;-) #HaveAbreak and read the interview! ——————————————————————————————— #1 Q: KITKAT posted its first Instagram picture last month in July. This is very surprising considering your experience on social media. Why did it take so long for you to take the plunge? A: As a major confectionary brand that has embraced the digital world and social media, we have a major global presence on Facebook, as well as Twitter, Pinterest, G+ and Tumblr. In addition we have cvarious local market accounts. Our strategy was focused on fostering these communities, ensuring optimal engagement, and strong overall performance on these channels before expanding. Key to our success has been ensuring we have been able to devote the right amount of resources to any platform to allow KITKAT excel. #2 Q: What makes Instagram attractive to a brand like KITKAT? A: We love pictures – both taking and sharing shots of our much-loved chocolate (before we eat it!), and we found (using Iconosquare!) that on Instagram hundreds of thousands of people had been doing the same thing with over 1 million pictures tagged with #KITKAT! We saw this passion for our product from Instagram’s users, as well as the growing number of users on the platform in general and were keen to come and join the fun! It’s the perfect platform to have a break on! #3 Q: What are the key ingredients of your Instagram strategy (except chocolate)? A: We want to put the smile in your break. If you are having a bad day, or getting bored of people’s selfies and sunset photos, we will be there with something a little different to make you smile. Having fun in a break is key to our success! ————————————————————————————— Read the full interview on our blog : http://bit.ly/KITKAT-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/09/10 19:42:08