#IconosquareBrandsInterview #smm #socialmediatips @heartcyprus 2/2 ________________________________________ Key Statistics ER (Engagement Rate): 11,12 Posts on Hashtag: 1,1M Average Number of Likes: 130 Average Posts per Week: 7 ________________________________________ Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Our main strategy is to use the awareness that we created through our Facebook page in order to increase our followers. In terms of engaging our followers we have daily interaction with them, replying to their comments and questions sharing information and so on. We haven’t used any contests yet, but we will in the near future, and they are going to be awesome! ________________________________________ Q: As a visual brand like yours, videos have an important impact on consumers. You’ve never posted any videos. Why so? Do you plan on posting? A: Thank you for asking this question. Video posting has been in our thoughts for a while now. And we are happy to announce that soon we are going to start posting theme videos that present Cyprus like never before. Those videos are going to be posted on our Youtube channel as well as Facebook. Some of these videos are going to be published on Instagram as well. So stay tuned! ________________________________________ Q: How do you measure your brand influence on Instagram? A: Main KPIs of Heart Cyprus is the social media reach: account’s followers growth, engagement rate, unique participants. The main tool that we use is Iconosquare. Iconosquare has help us a lot on increasing our followers from the time we started using it. A big thank you to Inconosquare for the great work that are doing. ________________________________________ Q: What are the most inspiring brands on Instagram? A: You could say that its cliché but Nike is one of our favorite brands. I know it’s a totally different brand, but at the end of the day it all comes to how you keep your customers engaged and satisfied. ________________________________________ Read the full interview on our blog: http://bit.ly/heartcyprus-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/09/25 01:38:24