#IconosquareBrandsInterview #smm #socialmedia @urbanoutfitters 1/2 ________________________________________Key Statistics Engagement Rate: 2,80% Posts on Hashtag: 588K Average Number of Likes: 59K Average Posts per Week (APW): 26 ________________________________________Q: @urbanoutfitters posted its first Instagram picture on the 28h of June 2011. What were your motivations back then ? Why did you choose to join Instagram? A: We are always willing to experiment with new platforms – that has not changed even today ! We chose to join Instagram because it was the first visual platform of its kind – it allowed a certain creativity to be shared among a community that had not previously existed. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your main consumers (18 – 30 years old)? A: Our biggest and most engaged customer is on Instagram which makes it important to stay active and produce inspirational content. ________________________________________Q: As a visual brand like yours, videos have an important impact on consumers. On your last 155 media posted, only 5 were videos. Why so? Do you plan on posting more? A: Our audience does not engage as much with video as they do with a photo. We still plan to post more as we feel it can provide more depth to a story or campaign. ________________________________________Q: How relevant is Instagram for an apparel brand like @urbanoutfitters? What benefits has Instagram brought you? A: Extremely relevant! We are a lifestyle brand, so it is important that we have a social platform that can carry both our lifestyle and product message. ________________________________________Read the full interview on our blog: http://bit.ly/UO-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/02 22:56:16