Ilana Wilesさんのインスタグラム写真 - (Ilana WilesInstagram)「This is what I call My LinkedIn Photo. It was taken the September before Covid for a Boden shoot. Was that 2019??? I’m posting because I want to talk about my previous life as a creative director at an ad agency. When I posted the Jif video on Friday, so many people said it looked like a real commercial that could be on TV. I had to laugh because that’s what I did before I had kids! I made real commercials for big brands like Diet Coke and Oreo. I was pretty good at it. Although I mainly came up with the ideas and then had a massive team who would help me execute— directors, producers, editors, DPs (aka the camera people), production assistants, actors, stylists, hair and makeup, food prep, food styling, color correctors, audio design, etc. etc. You would be shocked to see how many people are involved in getting a 30 second commercial on the air. And the budgets! I worked on one ad that cost about a million dollars. I even had a super bowl commercial once! Anyway, while I was filming that Jif video, I almost had a breakdown because I was trying to do everything myself. Filming, directing, acting (which involves hair and make-up!), directing Mazzy how to film while I was acting, food prep, working with the lighting challenges in our kitchen that kept changing the longer the shoot took, and trying to figure out if the pieces edited together correctly in real time. Finally, I realized that I could not possibly do as good of a job as I did when I had professionals working on everything and had to give myself a break. I was so relieved when I edited it together and it all worked out. Not perfect by a long shot, but there was something great in how homemade it was. Harlow was amazing and had so much fun making it, which helped a lot. I want to say thank you to everyone for giving it such a positive response. I was really excited to post the finished video and seeing the likes and comments roll in gave this ex-agency creative (who only started my blog because I got laid off right after my maternity leave) a lot of pride and satisfaction. Thank you. From my LinkedIn persona. Who would not change one part of the professional journey that landed me where I am right now.」2月8日 6時44分