ペトラ・ネムコバさんのインスタグラム写真 - (ペトラ・ネムコバInstagram)「Here is one of the reasons WHY we started @_ace_of_air_ 💫 Launch Jan 28 💫 Think back to the last time you bought a face serum. The beautiful shopping bag it came in, with the grosgrain ribbon handles. The crisp, crinkly plastic sheath. The cardboard insert that kept the glass bottle standing upright. Now, think about this: That face serum was one of 120 billion units of packaging the beauty industry produces every year. The plastic sheath couldn’t be recycled so it’s clinging to a tree or washing up on a beach right now. The shopping bag couldn’t be recycled (because of those ribbons) so it’s blowing around in a landfill. And that nice cardboard box? It came from a tree in one of the 18 million acres of forest that are chopped down every year. The boom of the direct-to-consumer businesses will mean more boxes, more felled trees, more ravaged forests to handle millions more shipping boxes in circulation. What if there was a beauty and wellness brand that contributed zero waste? Nothing chopped down, nothing wasted, nothing even to recycle. Sound almost impossible? Well, almost. #GoodCleanFight #SynergisticAndCircular #LessIsMore」1月22日 2時52分