スージー・ロウのインスタグラム(susiebubble) - 7月18日 23時06分


I’m travelling in the wild again, albeit with masks, copious amounts of hand sanitiser and socially distanced train seats
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Leaving London also coincided with @グッチ #GucciEpologue unfolding literally as a series of 1.0 Windows, revealing one after the other, inspiration, location, look, one by one, worn not by models but by Gucci’s design team, who made their debut in the “Unrepeatable Ritual” show in Milan

This time they are the main protagonists, smiling and winking at you through the Big Brother cams that were being broadcast live from a 12 hour shoot unfolding in the Foro Boario in Rome. It’s a happening that comes at a pivotal time for @alessandro_michele ‘s tenure at Gucci as they opt out of the season and forget their own rhythm and path
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It’s been fascinating to see how the houses have taken such different approaches towards the digital show format. Maybe the goal posts have changed as people think about what they want out of these virtual experiences - to dream, to be inspired, to get insights into the industry, and now to see process hand in hand with progress
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In revealing the ins and outs of a shoot, and exposing the sheer amount of crew member that it takes to make a campaign, from the person signing people in for contact tracing to the scores of assistants in hair and make-up, @alessandro_michele was underlining how vital this industry is in creating livelihoods. It’s also witnessing WORK that hasn’t been able to happen during lockdown - whatever you think about fashion, the WORK is also necessary and fundamental to people’s lives
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I am also feeling more productive as opposed to listlessly locking down. These Zoom encounters with people I love dearly IRL have also been a somewhat essential outlet for feeling like the industry isn’t in fact imploding as some doomsayers might want to will. It’s moving. Forwards. Hopefully in a new direction.
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Thank you @tinaleung @bagsnob @veronikaheilbrunner @tamumcpherson @yoyokulala @bryanboycom @Xenia Adonts for joining me yesterday


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