Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Would you wear a bodysuit covered in sensors that uploads your measurements to a clothing company that makes custom fits? 👚👖 ⠀ ⠀ Last year, @zozotown—a fashion website that dominates online clothing sales in Japan—took on one of the biggest problems in the industry by offering the bodysuit to customers for free.⠀ ⠀ But the suit didn't spark higher clothing sales for the company and its billionaire CEO Yusaku Maezawa, with production and delivery costs helping driving down profits by 20% and leading Zozo's stock price to fall by half.⠀ ⠀ "I wanted to provide clothes that perfectly fit any body shape, but honestly it didn't work out very well," says the 43-year-old @yusaku2020, who attracted international attention when he spent $110.5 million on a Jean-Michel Basquiat painting and bought the first ticket to travel to the moon in 2023 with Elon Musk’s SpaceX.⠀ ⠀ The company recently scaled back the project, but Maezawa hasn't abandoned the idea entirely. The former punk-rock drummer spoke to us about the future of fit, competing with Amazon and how customers in the U.S. found use for his bodysuit.⠀ ⠀ Read more at the link in our bio.⠀ ⠀ 📷: Ko Sasaki for @wsjphotos」8月12日 20時01分 - wsj

Wall Street Journalのインスタグラム(wsj) - 8月12日 20時01分


Would you wear a bodysuit covered in sensors that uploads your measurements to a clothing company that makes custom fits? 👚👖 ⠀

Last year, @ZOZOTOWN—a fashion website that dominates online clothing sales in Japan—took on one of the biggest problems in the industry by offering the bodysuit to customers for free.⠀

But the suit didn't spark higher clothing sales for the company and its billionaire CEO Yusaku Maezawa, with production and delivery costs helping driving down profits by 20% and leading Zozo's stock price to fall by half.⠀

"I wanted to provide clothes that perfectly fit any body shape, but honestly it didn't work out very well," says the 43-year-old @前澤友作, who attracted international attention when he spent $110.5 million on a Jean-Michel Basquiat painting and bought the first ticket to travel to the moon in 2023 with Elon Musk’s SpaceX.⠀

The company recently scaled back the project, but Maezawa hasn't abandoned the idea entirely. The former punk-rock drummer spoke to us about the future of fit, competing with Amazon and how customers in the U.S. found use for his bodysuit.⠀

Read more at the link in our bio.⠀

📷: Ko Sasaki for @wsjphotos


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