Wall Street Journalのインスタグラム(wsj) - 2月4日 00時13分

Why do advertisers pay $5 million for a 30-second #SuperBowl spot?⠀
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No live broadcast attracts as many eyeballs as the @NFL's championship game, with advertisers spending an estimated $408 million on in-game commercial air time last year. Automotive companies accounted for about a quarter of that money, followed by ads for alcoholic beverages.⠀
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Adding to the appeal for advertisers, the Super Bowl's audience of more than 100 million last year was a diverse one, with women representing 47 percent of viewers. ⠀
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Read more at the link in our bio, and tell us your favorite Super Bowl commercials in the comments below. ⠀
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? P&G; Reuters; PepsiCo (3); AP (7); AB InBev (2); Yonhap News/Zuma Press⠀
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#patriots #rams

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