ニューヨーク・タイムズのインスタグラム(nytimes) - 1月12日 05時05分

Consumers often want to know the origin of the things that they buy, yet when it comes to a diamond — quite likely one of the most expensive and emotional purchases a jewelry buyer will ever make — most know next to nothing about the source of the stone. @ティファニー, which sold more than $500 million worth of diamond engagement rings in 2017, is hoping to change that. This week, it will start a program that will identify for customers the country where their diamond was mined, and, eventually, information on where it was cut, polished and set. The move is part of an effort among jewelers to attract younger shoppers, who may look upon established, venerable stores as stuffy and uncool. “It’s relevant nowadays for customers,” said Tiffany’s CEO Alessandro Bogliolo. “Customers are very educated, mature and demanding.” @jeenahmoon took this photo of a #diamond specialist examining a diamond at a Tiffany facility in Pelham, New York. Visit the link in our profile to see more. #?

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