The oversized couch in Central Park was crowded with Instagram celebrity dogs and cushions bearing the logo of Scotch-Brite lint rollers. The #dogs wore lime green and yellow Scotch-Brite bandannas and their owners wore expressions of strenuous amusement. The event, Scotch-Brite said, featured some of New York City’s leading “pup-fluencers” — including @toastmeetsworld, a rescued #spaniel with 377,000 followers who’s famous for her hanging tongue. To some, this scene may have seemed odd. But given the rise of influencer marketing, in which people with big social-media followings are paid to promote products, and the hugeness of animal photos on Instagram, it was probably inevitable. “Pets stay on message,” said Loni Edwards, the founder of @thedogagency. “There’s stronger brand security when you partner with a pet influencer.” Here are some other things to know about pet influencers: They get book deals. They prize authenticity. And no matter how successful they get, they are only in this crazy business to make people happy. Swipe left to see more of NYC's leading pupfluencers in these pictures by @jtaggfoto.

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ニューヨーク・タイムズのインスタグラム(nytimes) - 7月14日 21時58分


The oversized couch in Central Park was crowded with Instagram celebrity dogs and cushions bearing the logo of Scotch-Brite lint rollers. The #dogs wore lime green and yellow Scotch-Brite bandannas and their owners wore expressions of strenuous amusement. The event, Scotch-Brite said, featured some of New York City’s leading “pup-fluencers” — including @toastmeetsworld, a rescued #spaniel with 377,000 followers who’s famous for her hanging tongue. To some, this scene may have seemed odd. But given the rise of influencer marketing, in which people with big social-media followings are paid to promote products, and the hugeness of animal photos on Instagram, it was probably inevitable. “Pets stay on message,” said Loni Edwards, the founder of @thedogagency. “There’s stronger brand security when you partner with a pet influencer.” Here are some other things to know about pet influencers: They get book deals. They prize authenticity. And no matter how successful they get, they are only in this crazy business to make people happy. Swipe left to see more of NYC's leading pupfluencers in these pictures by @jtaggfoto.


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