This week we're finding out how a #university can use #Instagram for its communication benefits. The Wharton School (University of Pennsylvania) has been using #Instagram since 2012 and has seen its follower growth go from nothing to over 11,500 in a few years. In that time the students and alumni have been connected via the platform and are able to share content and react to events together. ?? For the full interview go to the blog: http://bit.ly/itw-wharton - link in bio! #smm #socialmedia #iconosquareinterview #instatips #instagoals We spoke to Lara Williamson who is responsible for the Instagram account @whartonschool. Hope you're all taking notes! ? Q: @whartonschool posted its first Instagram picture on the 14th November 2012. What were your motivations back then? Why did you choose to join Instagram? A: We joined Instagram in 2012 mainly to secure the user name. We posted infrequently for a year before building a dedicated team to revive the account with a defined strategy. Q: How relevant is Instagram for The Wharton School? What benefits has it brought you? A: The platform is relevant in several ways. First and foremost, it has helped drive engagement between students, alumni, and the school, and fostered a community of users with an interest in Wharton. It has also helped our staff identify strong photographers and opportunities for student takeovers, which adds diverse perspectives and authenticity to our account. Through Instagram we’re also able to track the student experience, not just on our Philadelphia and San Francisco campuses but the many events, treks, and immersion programs our students participate in world-wide. It's also a great way to connect with our students around important milestones, such as getting accepted to the school, matriculating, completing a semester, or graduating. Increasingly we’ve been able to gauge our account’s reach and influence on prospective students during the consideration process, such as their posts during a campus visit or written references to our Instagram account in their applications. That’s both valuable and validating.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/20 00:08:48