This week we're finding out how a #university can use #Instagram for its communication benefits. The Wharton School (University of Pennsylvania) has been using #Instagram since 2012 and has seen its follower growth go from nothing to over 11,500 in a few years. In that time the students and alumni have been connected via the platform and are able to share content and react to events together. ?? For the full interview go to the blog: http://bit.ly/itw-wharton - link in bio! #smm #socialmedia #iconosquareinterview #instatips #instagoals We spoke to Lara Williamson who is responsible for the Instagram account @whartonschool. Hope you're all taking notes! ? Q: What are your main Instagram goals at this point in time? (In terms of reach and growth) A: We certainly pay close attention to our overall growth rate and relative reach and engagement to our peer institutions, and consider ourselves a leader in our category. That said, our main priority is to remain relevant to our followers, especially now that an algorithm is being introduced on the platform. This means engaging with the popular trends, posts, and locations related to our brand, as well as staying on top of the content strategy of the brands our followers follow. If we do that, and remain active in the space. Q: What are your thoughts on videos for Instagram? Are they something you use a lot? A: Videos are great for mixing up the content on our feed. For example, we’ve enjoyed experimenting with cinemagraphs and video apps like Boomerang, Hyperlapse and Flipagram. We have ideas for adding more video this year, and are already considering ways to take advantage of the full 60 seconds that Instagram now allows for! Q: Do you use any particular strategies to attract new Instagram followers and keep them engaged? A: We regularly share our Instagram posts on our Facebook news feed, and occasionally tweet our photos to drive awareness and new followers of our account. also had some success with student activations, and annual photo contests that help transfer knowledge of our account and our frequently used hashtags to new students.

iconosquareさん(@iconosquare)が投稿した動画 - 2016/04/20 01:40:32