Iconosquareのインスタグラム(iconosquare) - 8月20日 16時55分

Read the full interview: http://bit.ly/NESCAFE_ARABIA

________________________________________ #IconosquareInterview #smm #fun #socialmedia #iwakeupfor #coffee #art #nescafearabia #marketing @nescafearabia 3/3

________________________________________ Key Statistics
Engagement Rate: 1,89%
Posts on Hashtag: 331
Average Number of Likes: 336
Average Posts per Week: 3

________________________________________Q: How do you measure your brand influence on Instagram?
A: A steady increase in number of followers is a major performance indicator. Engagements and engagement rate are also core metrics. The high quality of submissions we receive from fans and advocates are another indicator.

We also tend to look at hashtag usage. This is a KPI that we track whenever applicable. At the moment, our focus is#IWAKEUPFOR. We highly recommend you check it out yourself ☺ ________________________________________ Q: What strategies do you use to attract new Instagram followers and keep them engaged?
A: Our main strategy is proactive engagement. We leverage on the power of listening to recruit new followers and create an on-going personal relationship with our consumers.

It’s important to further empower existing Instagram followers by engaging the brand with advocates on Instagram. Advocates are some of the most passionate fans on the channel and they are always excited about the brand and have already shared content about it. Building a relationship with these advocates that have an influence on a channel like Instagram helps naturally increase brand visibility on the network because they genuinely love what the brand does.

Moreover, we run campaigns and contests from time to time. This ensures that our followers are constantly engaged and interacting with the brand. It also allows us to gather a database of user generated content, which in return builds brand advocates and brand loyalty. Once these campaigns and contests are over, we follow-up with our advocates through reactive engagement.

Regardless, the number one rule to a snappy Instagram profile is: Only post things that excite you. If you’re excited, then your fans will be too!

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