Read the full interview: http://bit.ly/NESCAFE_ARABIA ________________________________________ #IconosquareInterview #smm #fun #socialmedia #iwakeupfor #coffee #nescafearabia #marketing @nescafearabia 2/3 ________________________________________ Key Statistics Engagement Rate: 1,89% Posts on Hashtag: 331 Average Number of Likes: 336 Average Posts per Week: 3 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: We are very aware of the power of UGC, and love it when our fans spontaneously generate content which we can use. Instagram fosters this power and makes it easier to find UGC. It brings people together and makes effective two-way communication easier. Giving our wonderful fans the spotlight is in a sense rewarding their loyalty and appreciating their wit and voice, which in turn encourages them to keep posting and engaging with us. Sharing community curated content creates a special bond that transforms the average consumer into a lifetime advocate. Needless to say, brand advocates are 50% more influential than the average consumer. ________________________________________Q: On your last 100 media posted, you have 27 videos. What do the videos consist of? How have they helped you? A: Our Instagram videos promote various brand campaigns and activations. The latest batches of videos promote the following: • #IWAKEUPFOR: Our most recent campaign for NESCAFE Red Mug. This campaign entices people to answer one simple question that could improve their lives. Find out more here: http://bit.ly/1vB438Y • #My_Inspiration: NESCAFE My Cup aspires to be the change leader. These set of snippets inspire our target audience by highlighting everyday inspiration stories 15 second Instagram videos allow us to send the message across to our fans, entice them to share (through a clear call-to-action) and drive them to watch more/find out more on our YouTube channel and Facebook page. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare is a great tool that allows us to manage our Instagram community with ease – PS. We love the comment tracker!

iconosquareさん(@iconosquare)が投稿した動画 - 2015/08/20 00:15:12