Read the full interview: http://bit.ly/NESCAFE_ARABIA ________________________________________ #IconosquareInterview #smm #fun #socialmedia #coffee #nescafearabia #marketing @nescafearabia 1/3 ________________________________________ Key Statistics Engagement Rate: 1,89% Posts on Hashtag: 331 Average Number of Likes: 336 Average Posts per Week: 3 ________________________________________Q: @nescafearabia posted its first Instagram picture on the 12th of November 2013. Why did you choose to join Instagram? A: As a brand, we strive to be at the forefront of technological changes. We also aim to humanize the brand by taking on new platforms that are popular amongst our consumers. Instagram boasts an array of perks and advantages; it is considered the best media acquisition of the last five years and is the fastest growing of the top 10 mobile apps, making our decision to join in 2013 a great one ☺! ________________________________________Q: How relevant is Instagram for a brand like yours? A: Extremely relevant; NESCAFÉ is already a big part of the lives of our consumers, and has become a daily ritual for them. Our presence on Instagram is an extension of that presence in their lives. We aspire to capture and share moments with them through the lens of NESCAFÉ. We also aim to reach our consumers where they are open to inspiration through a bit of witty fun by creating captivating images and videos that show rather than tell. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: It’s all in the pictures! We are all very visual beings, which is why pictures grab our attention like nothing else. Instagram allows us to capitalize on that by portraying a consistent brand personality derived from the heart of the brand’s core values. Creating our very own visual content enables us to strengthen our relationships with fans and advocates. The platform also makes it easy for brands to find the most popular accounts in their niche. As a result, it enables us to foster a relationship with daily coffee consumers and connoisseurs.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/08/19 22:41:20