グッゲンハイム美術館のインスタグラム(guggenheim) - 5月28日 02時04分

Acclaimed designer Massimo Vignelli has passed away at age 83, a key figure in the history of the Guggenheim's graphic identity. In 1992, Vignelli Associates created our first visual identity to coincide with the 1992 reopening of the Frank Lloyd Wright building after the completion of a major renovation and addition by architects Gwathmey Siegel & Associates. Vignelli’s logo did something so brilliant it now seems obvious: it directly referenced the iconic sign on the building’s facade. Anyone looking at that Wright-inspired lettering on stationery would recognize it immediately. Though the logo was only in use until 1997, the idea behind it would be taken up again by a new set of designers whose work eventually came to underpin most aspects of the Guggenheim’s visual identity today.

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