Wall Street Journalのインスタグラム(wsj) - 10月11日 23時30分


Lots of regular guys gush about clothes from Costco, and especially its private label Kirkland Signature, with the zeal fashionistas save for Prada, writes @wsjoffduty men’s fashion editor @jamie_waters, who recently went clothes shopping at the discount membership retailer.⁠

Many commend Costco’s famously lenient return policy, and the convenience of updating their closet while grabbing groceries. Above all, they claim Kirkland delivers the ultimate value-for-money clothing, a notable badge of honor during a cost-of-living crunch. Its $14 jeans and $25 shirts make a mockery of most other brands’ prices, yet devotees insist its wares don’t feel cheap.⁠

Do the clothes live up to the hype—or are they as flimsy and frumpy as many “budget” brands?⁠

Its menswear lineup prioritizes items of necessity, not lust—mid-wash jeans, gym shorts, fleeces, flannels. Aside from a line of branded sweatshirts that recently went viral on TikTok, logos remain scarce. This is pure normcore.⁠

With a couple of caveats, the clothes—sturdy and perfectly fine, if not quite handsome—were pleasantly surprising.⁠

Read more at the link in our bio.⁠

📷: @dangaba / @wsjphotos


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