Wall Street Journalのインスタグラム(wsj) - 10月11日 23時30分
Lots of regular guys gush about clothes from Costco, and especially its private label Kirkland Signature, with the zeal fashionistas save for Prada, writes @wsjoffduty men’s fashion editor @jamie_waters, who recently went clothes shopping at the discount membership retailer.
Many commend Costco’s famously lenient return policy, and the convenience of updating their closet while grabbing groceries. Above all, they claim Kirkland delivers the ultimate value-for-money clothing, a notable badge of honor during a cost-of-living crunch. Its $14 jeans and $25 shirts make a mockery of most other brands’ prices, yet devotees insist its wares don’t feel cheap.
Do the clothes live up to the hype—or are they as flimsy and frumpy as many “budget” brands?
Its menswear lineup prioritizes items of necessity, not lust—mid-wash jeans, gym shorts, fleeces, flannels. Aside from a line of branded sweatshirts that recently went viral on TikTok, logos remain scarce. This is pure normcore.
With a couple of caveats, the clothes—sturdy and perfectly fine, if not quite handsome—were pleasantly surprising.
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📷: @dangaba / @wsjphotos
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