Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Digital entertainment company pocket.watch has turned dozens of kid YouTubers into multimillion-dollar franchises.⁠ ⁠ Where Disney and Nickelodeon once held child audiences captive with relatable stars, 86% of U.S. kids ages 2 through 12 now rank YouTube as their top choice for consuming video content, according to research agency Giraffe Insights. Pocket.watch sees opportunity in that audience.⁠ ⁠ The company takes existing YouTube libraries, edits and polishes the videos, and then brokers deals to distribute them with streaming giants. It also creates original shows with its stars, which get streamed onto channels like its subscription streaming service, Ryan and Friends Plus, as well as other networks. For top talent, there’s a path to consumer goods—toys, pajamas, bedding and toothpaste. ⁠ ⁠ Since launching six years ago, the company says it has taken in over $185 million in revenue and sold about $1 billion of retail products globally. The company declined to share its profits and whether pocket.watch is profitable. ⁠ ⁠ Child stars have often burned fast, aging out of roles once they hit their tween and teen years. Pocket.watch is betting its young creators can hold viewers’ attention as they grow up.⁠ ⁠ “We want to be the Nickelodeon of the future,” CEO and founder Chris M. Williams said.⁠ ⁠ Today pocket.watch has 47 stars on its roster who have dolls sold at Walmart, mobile games listed in Apple’s App Store, shows on nearly every major streaming channel, and music on Spotify. Some are as young as 5.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ 📷: @patmartin__ for @wsjphotos」9月29日 0時01分