Wall Street Journalさんのインスタグラム動画 - (Wall Street JournalInstagram)「Ten years ago, the unthinkable happened: Twinkies disappeared. ⁠ ⁠ Hostess Brands, maker of the golden, cream-filled sponge cake, declared bankruptcy for the second time in a decade. The company closed its factories and began liquidation proceedings, sparking a run on supermarkets as shoppers filled their carts with Twinkies, Ho Hos and other edible specimens of Americana they thought they might never be able to buy again.⁠ ⁠ What happened next was a dramatic comeback that few could have anticipated. Two investment firms rescued the snack cakes, paying $410 million for Hostess’s brands and kicking off a decadelong fix-up job. Then came a dogged quest for efficiency and a determined search for the next Twinkie, all of which culminated last week in a deal to sell Hostess to J.M. Smucker for $4.6 billion.⁠ ⁠ It is the latest twist in a saga for a company whose most iconic product was developed during the Great Depression, tweaked during World War II and made to last on shelves more than twice as long in the past decade. ⁠ ⁠ Hostess’s journey from near death—twice—to the subject of a frenzied bidding war has played out as the nation’s food giants scramble to appeal to consumers after raising prices on nearly everything they sell at grocery stores. Some are embracing their junk-food roots, while quietly working to make their products a little less bad for you. Others are trying to push deeper into the snack market.⁠ ⁠ The deal for Hostess gives Smucker a foothold in one of the hottest sections of supermarkets, said CEO Mark Smucker, with indulgent snacks experiencing 20% faster growth in the past three years than products marketed as healthier alternatives.⁠ ⁠ “People want their Twinkies,” said Bill Toler, Hostess’s former CEO.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ 📷: @fmrphoto for @wsjphotos」9月23日 0時22分