The New Yorkerのインスタグラム(newyorkermag) - 10月1日 03時00分

In the late aughts, decision-making researchers drawn from the ranks of social psychology and behavioral economics suggested that everyone was vulnerable to very subtle manipulations, and that benign alterations of our environment led to better outcomes: when the buffet items were rearranged to put the treats out of reach, for example, people seemed to consume fewer calories.

Dan Ariely was at the forefront of this movement. “I wouldn’t say he was known for being super careful, but he had a reputation as a serious scientist, and was considered the future of the field,” a senior figure in the discipline said. Ariely would come to owe his reputation to his work on dishonesty, publishing a famous paper with his colleague, Francesca Gino, which included an experiment that used honesty pledges to reduce instances of cheating. The Obama Administration included the paper’s findings in an annual White House report, and government bodies in the U.K., Canada, and Guatemala initiated studies to determine whether they should revise their tax forms. Years later, a group of young professors known as Data Colada noticed that both professors’ contributions to the experiment seemed fishy. “We were, like, Holy shit, there are two different people independently faking data on the same paper,” Joe Simmons, a professor at Wharton and Data Colada member, said. “And it’s a paper about dishonesty.” Ariely and Gino both deny any wrongdoing. At the link in our bio, Gideon Lewis-Kraus unwinds the story of two behavioral scientists who became famous for their work on lying—and who now stand accused of bending the truth. Illustration by @brycewymer.

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