The New Yorkerのインスタグラム(newyorkermag) - 9月29日 07時00分


Brian Johnson, known as the Liver King, has over seven million followers across Instagram and TikTok. The Liver King is named after a core tenet he subscribes to: “Eat liver, because liver is king.” Johnson is part of a crew of “meatfluencers,” people who believe that humans have evolved to kill animals, devour their organs (often raw), and eat vegetables only in the most desperate of circumstances. Meatfluencers claim that a meaty menu can provide a number of health benefits, such as improving mental disorders and skin conditions—but the claims are hulking, while the evidence for them is puny. Two researchers concluded that protein-loaded diets don’t just age animals; they kill them. Their work reveals that cutting out carbs may make us skinnier and accelerate tissue development, but does so at the expense of longevity.

What, then, fuels this culture of carnivory? Meatfluencers are often associated with hypermasculinity; one advocate claimed that eating a low-fat vegetarian diet tanks testosterone. “The ideal of a provider who supports a family through mostly physical labor is no longer tenable. Because meat is linked to manhood, carnivory promises a way to pump up a shrivelled birthright,” Manvir Singh writes. “Carnivory conjures up an Edenic past that contrasts with our current discontents: a mythical time when men were manly and bodies were fit and food was real and natural.” At the link in our bio, read more about how meatfluencers are a manifestation of our food system’s failures. Photograph by @KelseyMcClellan for The New Yorker.


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